2021 Boat Show: Made in Italy excellences are gathering in Genova - Schenker Watermakers
Schenker Dissalatori

2021 Boat Show: Made in Italy excellences are gathering in Genova

The most important Italian nautical trade show presents the best of Made in Italy among sea, passion and technology.
9 Aug 2021

2020 has been a difficult year worldwide due to Covid-19 pandemic. Just like many other sectors, also the nautical one has been strongly damaged, both in the production activities and trade shows organization.
However, despite this hard year, the technological innovations produced by the nautical sector have not been stopped. On the contrary, the crisis encouraged the companies to make great efforts to do better.

In this framework, the 61st edition of the most important Italian nautical event – the Genova Boat Show – is about to start. In September, this fascinating city will host the companies of nautical world, that will have the chance to meet all the boating enthusiasts. An unmissable event.

61st edition of the Genova Boat Show.

Genova Boat Show

This Boat Show is a nautical trade show that takes place every year in Genova. It is the greatest event of the Mediterranean area and it’s so relevant that it has been held even in 2020 (with some adjustments due to the pandemic safety norms).

Organized by Confindustria Nautica and now in its 61st edition, the Boat Show is a key event to raise the profile of the excellences of Made in Italy. It’s enough to think that, during the 2019 edition, the trade show hosted about 200 thousand visitors and 986 exhibitors. In fact, the event is a huge occasion to introduce new products and important technological innovations to the market (just as happened in 2018, when Schenker Watermakers introduced the new Zen watermaker).

The 2021 edition of the trade show will be held from September 16th to 21st and it will involve the more prestigious and innovative companies of the nautical sector.

A multi-specialized trade show

Since 2018, the Genova Boat Show has developed a new multi-specialized format with the purpose of meeting the interests of the different nautical enthusiast groups.
In particular, the event has been articulated in 4 different areas, each one covering a specific nautical topic:

  • Tech Trade show. The components and the accessories often make the difference onboard, allowing the boaters to live their passion with the right spirit and peace of mind. In this area of the Boat Show are concentrated all the news about this specific matter of the nautical world.
  • Sailing World show. This area is totally dedicated to the sailing world, a peculiar nautical sector characterized by a strong interest towards boat design, technology and safety.
  • Boating Discovery show. Being fond of nautical does not mean just being interested towards what is onboard, but also about what is called outboard. In this area of the trade show all the news about this matter can be easily found.
  • Yacht & Superyacht show. This area of the Show is completely dedicated to yachts, both the smallest and the biggest ones. New boats, technology and design are the main topics of this area.
Schenker stand at the 60st edition of the Genova Boat Show.
Schenker stand at the 60st edition of the Genova Boat Show.

Schenker Watermakers at the Genova Boat Show

For several years, Schenker Watermakers is a regular exhibitor at the Genova Boat Show. In fact, this trade show is the perfect place to promote the brand image and to create new connections with the nautical enthusiasts.

It was 2018 when Schenker used the visibility generated by the event with the aim to introduce to the market the latest innovation in the watermaker world: the Zen 30 watermaker. The interest emerged from the launch was huge, as well as the success of this new product, which would revolutionize the industry in the following years. Schenker will join the 2021 edition of the Boat Show too. This is the perfect occasion to introduce all the latest innovative news of the last year of work.
There will be the world premiere of the new “pick & drink” system, the innovative process to make the water of the tank pleasant to taste. This is a little but valuable contribution to the onboard wellness, without considering the impacts on the reduction of the plastic usage.
Moreover, it will be presented the whole Zen portfolio (30, 50, 100 and 150 l/h) and the most innovative remote-control panels, like the new multi-functional touch control.